Parents Spend More Than $170 on Holiday Gifts for Each Child, Survey Finds

The holiday season is all about joy, family, and giving—but it can also come with a hefty price tag. A recent survey reveals that parents spend an average of $170 per child on holiday gifts, and for many families, that number climbs even higher.


Why Are Costs So High?

Gift prices, inflation, and the pressure to create magical holiday memories all contribute to the rising expenses. From the latest tech gadgets to trendy toys, parents often feel the need to go above and beyond.


What Are Parents Buying?

According to the survey, the most popular items on kids’ wish lists include:

  • Electronics and gaming consoles
  • Trendy toys and collectibles
  • Clothing and accessories
  • Experience-based gifts (like tickets or memberships)

How Are Parents Coping With Holiday Spending?

Many parents plan ahead by:

  • Budgeting months in advance
  • Using holiday savings accounts
  • Hunting for deals during Black Friday and Cyber Monday
  • Opting for DIY gifts or experience gifts to save money while keeping the magic alive

Tips to Manage Holiday Costs

  • Set a per-child budget and stick to it.
  • Shop early to avoid last-minute splurges.
  • Consider family gift exchanges to reduce overall spending.
  • Teach kids the value of giving, not just receiving.

Remember, the holidays aren’t just about expensive presents—they’re about creating lasting memories with family.

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